Brand Identity
Leandro Silva
Leandro Silva is a therapist who works with alternative forms of therapy, such as chakras alignment and gypsy deck. Considering this, the brand name was established as his own name "Leandro Silva", working with the "Eye of Horus" that is an Egypian symbol of protection and good health - making an analogy to what he believes and executes in his day-to-day work.
The project's main goal was to develop a visual identity able to transmit the purposes of the brand and the therapist's personality. With good graphic design attributes being considered - typography, color palette and visual elements, it was possible to balance elegance, professionalism, uniqueness and confidence.
Project Concept
The 'Eye of Horus' was defined as the visual concept for the project. It is a symbol representing protection, health, and restoration. According to Egyptian myth, Horus lost his left eye in a struggle with Seth. The eye was magically restored by Hathor, and this restoration came to symbolize the process of making whole and healing. Knowing this, it was a personal demand from the client to use the symbol in the project concept.
The typography used was Mr Eaves XL Mod OT.
It was chosen to maintain a light and calm tone to the Brand Identity, working with the 'Eye of Horus' as a contrast- since the Egypician symbol is strong and powerful.
The color palette chosen for the visual identity complements the concept, bringing bold through contrasting combinations.
Pantone 2458 C - dark green
Pantone 2181 C - dark blue
Pantone 4016 UP - dark gold
Dark green symbolises growth, harmony and large cure strength.
Dark blue symbolises health, power and seriousness.
Dark gold symbolises abundance and power.
These three colors put up together mix power and strength, allowing the "Leandro Silva" brand to be a visual symbol of trust and strength- caracteristics aimed by clients when consulting with an alternative therapist.
